Brand Identity Design for a luxury condominium in Bed-Stuy, Brooklyn for Compass
The Diana is a residential luxury condominium located in Bed-Stuy, Brooklyn. Its brand identity draws inspiration from the Roman goddess of the hunt and the moon, a symbol of duality, strength, and the protective spirit of the Mother. It was fitting that she became the symbolic guardian of this residence, embodying both elegance and empowerment.
The design explores ideas of movement, guidance, and precision through the visual motif of arrows. Luminous neutrals and grounding earth tones capture the essence of Diana’s interior, while elegant typography evoke an element of luxury.