Chopard, Watch display system
To design a distinct new watch display system for Chopard’s various collections; Happy Diamonds, Imperiale, L.U.C, and Mille Miglia.
Each watch collection needed its own branded display to help distinguish between collections and to tell a more specific story, while simultaneously maintaining the overall Chopard brand image. The Chopard trade accounts needed a display that was both functional and fool proof. When watches are sold, there is not always another to immediately replace it within the display and therefore we had to develop a solution to prevent empty spaces as well as prevent the possibility to overcrowd and include more watches than recommended. To achieve this versatility, we incorporated drawers and flip boxes.
Creative director: Erin Bazos
Designer: Marcus Eilinger, id connect, Switzerland