This Brand Identity was created for a giant bookstore in the main train station of Rome, Italy — Roma Termini. The client was intrigued by the idea of having a “mascot” to represent their brand. The solution, a beautiful bird, otherwise known as the “traveler” and a symbol of literature since the creation of “Mother Goose” nursery rhymes.
[English]
The Canadian Goose comes and goes like the passengers of trains. It expresses the freedom of movement — from departure to arrival.
Like the Canadian goose, a reader is always ready to take flight on the wings of literature and imagination. And so, we wish you “buon viaggio!” with a book from BorriBooks.
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[Italian]
L'anatra va e ritorna, proprio come i passeggeri dei treni. Esprime la libertà di movimento. Dell'andata e del ritorno. Come l’anatra, il lettore è sempre pronto: a prendere il volo sulle ali della lettura e dell'immaginazione.
E allora, buon viaggio con un libro Borri Books.